Hispanos Unidos / Identity and Branding
I created the logo as well as, the identity and branding for the Hispanos Unidos club in Abilene Christian University’s campus. The bold sans serif type paired with a black letter for their slogan helps convey authenticity to culture and become memorable on campus. The plethora of rich colors were selected from the repeated colors on all 33 Latin American flags. The various colors chosen lets students and faculty know that HU it’s not exclusive to Mexican students. They welcome diversity and are a safe space for Latinx and non-Latinx people.